Automa

Automa Multi Styrene (Pty) Ltd

Automa

Growth Capital Partners is proud to announce the successful acquisition of Automa Multi Styrene (Pty) Ltd (“Automa”) out of Business Rescue, integrating it into the Isowall Group (Pty) Ltd (“Isowall”), a current investment and competitor to Automa, effective 1 October 2023.

Founded in 1972, Automa is a market leader in the manufacture of closed-cell foam products and insulation boards, utilizing materials such as Expanded Polystyrene, Neopor®, Expanded Polypropylene, PIOCELAN, and Polyphen® Fire-Resistant Insulation Foam. With strategically located facilities in Gauteng, Automa serves a diverse range of industries across Southern Africa, including agriculture, automotive, construction, food packaging, and medical sectors. The company’s technical expertise and commitment to quality have positioned its products as competitive with the best globally.

Automa entered Business Rescue in November 2021. Growth Capital Partners engaged with the business rescue practitioner in March 2022 on behalf of Isowall, which has been a majority-owned investment since March 2020. The acquisition was a strategic move for Isowall, enabling it to eliminate a competitor while gaining much-needed capacity and expanding its operational capabilities to meet growing market demand.

Growth Capital Partners provided the equity capital required to fund the acquisition in full and supported Isowall with additional working capital to restore Automa to profitability. This transaction strengthens Isowall’s position as a leading player in the EPS and EPP markets in South Africa while preserving Automa’s legacy of excellence and innovation.

Growth Capital Partners demonstrated transparency and integrity throughout the entire 18-month process. Navigating the complexities of engaging with multiple creditors, unions, the Competition Commission, attorneys, and other stakeholders was no small feat, yet the team remained patient, accommodating, and pragmatic. I am delighted that Automa has been given a new lease on life and believe Isowall’s strategic move will position them as a leader in the industry. I wish both parties every success in the future.
Barry du Toit, business rescue practitioner.
The acquisition of Automa out of business rescue presented a unique opportunity for the Isowall Group. We are proud to have been able to safeguard over 170 jobs and preserve the legacy of a 50-year-old industry leader that had faced challenges due to poor management and unfortunate circumstances. Now, as part of the Isowall Group, the company and its employees are well-positioned to rebuild and reclaim its former success, further strengthening Isowall’s position as a key player in the EPS and EPP market in South Africa.
Tim Page, an Executive at Growth Capital Partners.
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