DIAMOND PRODUCTS GROUP (PTY) LTD
Diamond Products Group is a specialist in the manufacture, assembly, sale and support of diamond tools and equipment for the construction, glass, quarrying and flooring industries.
Diamond Products Group has been trading in its current form since 2007 when it purchased the diamond tool divisions of Boart Longyear and Huddy Diamond as part of a Management Buy-Out.
Diamond Products Group has built a strong base of customers through a solutions and advice orientated business model, and in doing so have become much more than a seller of products. Today, Diamond Products Group is one of the largest suppliers of diamond tools to the professional market in South Africa.
The company is unique in its ability to assemble and support its product range and is the only diamond tool company in South Africa with laser welding facilities for the manufacture of diamond blades and core drills.
Diamond Products Group is managed by a team with a wealth of product and application expertise gained in both the local and international markets and has access to the latest product developments and technology. The extensive product range enables Diamond Products Group to provide customers with the most appropriate solution to application requirements and support, with in-depth knowledge of local conditions. Machines and products sourced from either best in class international suppliers, or from their own brands, “Laser Pro” and “Enduro”, which are well respected in the diamond tool industry and appeal to a variety of customers from professionals to inexperienced DIY customers.
Based in Johannesburg, but boasting a national sales force, Diamond Products Group pride themselves on providing products to customers throughout South Africa with high levels of service and support. The company also exports to the rest of Africa, North America, Europe, Asia, Australia and New Zealand.
Growth Capital Partners provided the capital for one of the founding shareholders to exit from the business, whilst partnering with the remaining shareholder to grow the business into the future.
We engaged with Deal Leaders Africa two years ago and they introduced us to a multitude of potential acquirors, ranging from trade players and listed companies, through to private equity. We entertained two serious offers but didn’t feel we had the met right partners until we were introduced to GCP in July. Four months later and the deal was done! Growth Capital Partners bring a strong balance sheet, meaningful black ownership and new routes to market through exciting cross-selling opportunities across their portfolio of current investments. I for one am very excited about the future.
Brian Clark, MD of Diamond Products Group
We continuously look for founders or management teams who have strong ethical business practices, share our ideals and have a strong social license. In Diamond Products Group, we have ticked all of those boxes. The investment allows us the opportunity to introduce their product range into new markets across our existing portfolio of investments as well as bolster their organic growth through shareholder funding and an improved empowerment status.
Ron den Besten, CEO of Growth Capital Partners